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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to bandbprinting.com.

B & B PRINTING PRESENTS
FEB
20
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from B & B Printing
The Way I See It
 

While thunderstorms can be loud and scary, they can also be a blessing.

Storms provide water for crops and animals. Winds distribute seeds and pollen and help remove old vegetation to make way for new growth. Wind and rainfall can also clear pollutants from the air. Lightning helps transfer negative charges back to the earth. And when lightning strikes, nitrogen gas is transformed into nitrate that plants can use.

Storms can be messy and inconvenient, but the changes created by storms can also serve a tremendous amount of good. The same is often true regarding the storms in our lives. As Paulo Coelho said, “Not all storms come to disrupt your life; some come to clear your path.”

Here’s the way I see it: Without rain, nothing grows. Learn to embrace the storms of your life.

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Idea
Idea of the Week
Try Word Lists for Advertising “Gold”
MINE FOR ADVERTISING GOLD

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You rack your brain. You try to force yourself to be creative, but the juices just aren’t flowing. Here’s a three-step tactic that will help you get the goods.

Great ideas don’t typically pop into your head. “They will most likely come in bits and pieces, such as in a word list, that comes together at the most unlikely of times and places.” The exercise below helps your brain spew out creative ideas when you need them. Here’s how to do it.

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Step 1: Brainstorm

Start by forming a “Fact Column One” to list the facts about your product or service. For example, what are three facts about an orange?

Fact Column One:

  • Orange
  • Round
  • Sour 

Step 2: Describe

Next, you’ll build “Fact Column Two” and use descriptive or visual words to “represent the product/service fact used in column one.” This column helps bring out newer ideas that you might not have thought of previously.

Fact Column Two:

  • Sunshine
  • Navel
  • Face Contortion

Step 3: Combine

Your last fact column is where you combine the two lists to help form an ad. Try to use the essential list of the five W’s: Who, What, When, Where, Why, and, of course, How. Use a combination of words to create a visual or verbal scene.

Fact Column Three:

  • HOT, HOT, HOT, TASTE.
  • Show a human navel, talk about connection to Mother Earth.
  • Show varied people’s reactions to their first bite of an orange.

Putting it all Together

Now you can put it all together to make a unique experience. Align your words across the page, so they go together. Here’s where your ad will begin to take shape and become something you hadn’t thought of using both sides of your brain.

  • Orange + Sunshine + HOT, HOT, HOT, TASTE
  • Round + Navel + Show a human navel or connection to Mother Earth.
  • Sour + Face Contortion + Show varied people’s reactions to their first bite of an orange.

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Writing ads in this way forces both parts of the brain to work together. Shoot for a word list of about 20 to 25 words and visual representations to develop an ad that hasn’t been thought of yet. By using one or two words, you learn to focus on the point you are trying to make or the solution you are trying to provide.

We are a part of your team when you need high-quality advertising and marketing products printed. Stay in touch to stay on top of the latest printing techniques. Connect with us today!

See more great ideas like this!
Click here to visit the B & B Printing - Ideas Collection.
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MARKETING
Marketing Tip
Every Door Direct Mail Marketing
SEND THE SAME PRINTED PIECE TO EVERY ADDRESS

Every Door Direct Mail (EDDM) is a cost-effective USPS mailing service that allows businesses to send the same printed piece across an entire ZIP code or mailing route.

EDDM is a great way to target specific areas with print marketing without needing to purchase a mailing list, offering a cheaper postage rate than first-class and standard bulk mailing rates. This service is particularly beneficial for restaurants, grocery stores, real estate agencies, lawn care or snow removal companies, repair services, healthcare, and more.

Our team can create marketing materials or ensure your design meets USPS requirements. We can help you select the areas you’d like to target and handle the printing and addressing of each marketing piece using USPS-approved indicia.

Contact us today for inquiries or a custom quote on an EDDM campaign!

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Uncommon Product
Document Portfolio Envelopes
KEEP MARKETING MATERIALS ORGANIZED

Custom-printed document portfolio envelopes are a great way to keep tri-folds and other marketing materials organized when handing out information at tradeshows, client meetings, and more.

Document portfolio envelopes can be designed in any size, shape, or color. A popular choice is a solid-colored 4-7/8” x 10 envelope that matches your brand with a one-color imprint of your logo. You can customize the envelope further with multiple imprints with additional marketing messages or select elegant finishing touches, such as an embossed or foil-stamped logo.

If you’d like to learn more about unique print products to promote your business, visit our website today!

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Tech Tip
Important Teams Messages
MARK MESSAGES AS IMPORTANT

Did you know that you can mark messages as important in Microsoft Teams? Here’s how:

While typing your chat message in Teams, click the text format button. Then, choose the exclamation point icon, and a red “IMPORTANT” alert appears before your message. If you change your mind, simply click the exclamation mark icon again to remove it.

As a shortcut when using chat in Microsoft Teams, you can press “Control + Shift + I” to mark a message as important.

After you send a message with an urgent alert, your message will appear with a red header and desktop alert.

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Fun@Work

Spotlight Recipe

Charlotte Tilbury’s Candied Bacon

Did You Know?

Do Your Eggs Float or Sink?

Printing Quiz

If your printer mentions a pad, they really mean...

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B & B Printing, 214 S Main St, Kewanee, IL 61443 309-852-2517